Henkel has completed the acquisition of a Beauty Care plant in Russia from Wellchem Holding GmbH, Austria. The fully operative factory is located near Moscow in the Noginsk area.

The acquisition is in line with Henkel’s global strategy to further strengthen its presence in the growth regions. With this transaction, Henkel Beauty Care intends to support business growth in Eastern Europe, which is one of the biggest and most important markets for the company.

Henkel Beauty Care holds a leading position in this market with well known brands such as Schwarzkopf, Syoss and Fa. The factory perfectly complements Henkel Beauty Care’s existing production capacities.

“The recent acquisition underlines Henkel’s strong commitment to Eastern Europe as a core growth region,” said Hans Van Bylen, Executive Vice President of Henkel Beauty Care.

Van Bylen continues, “We plan to continue our investments and expand leading positions in this highly-attractive market,” he added. The sales and purchase agreement was signed on July 2, 2013 and completed on December 11, 2013.